Joe Ruggiero/Sunbrella Fashion Show

On June 20th, at the Dallas Market Center, I presented my Sunbrella Fabrics with a runway fashion show that showcased my designs for both men and woman. I wanted to demonstrate how these fabrics can drape and move on the body with the new Sunbrella soft interior/exterior fabrics. I believe fashions for the home and for the body are closely related. This fashion show was an example of taking a familiar product and putting it into a different context for a huge impact. Another benefit of the fashion show is how they illustrate the cross over in design influences between home furnishings and apparel. Many of the fabrics that I am designing today are influenced by trends in fashion and this show really brings that point across.